Healthcare & Life Sciences — DT Practice

Digital Transformation.

The parent practice for the healthcare vertical. Three sub-practices, one practitioner, three decades inside healthcare technology.

Geetanjali Arora leads the healthcare practice. Three decades integrating healthcare and technology — most recently Principal, Digital Transformation at Pfizer, with prior portfolio leadership at BioReference Laboratories and SRS Health / Nextech. The Digital Transformation practice is the parent for healthcare — anchoring EHR and SaaS strategy, AI program governance, and patient experience. It's practitioner-led, the way the finance side is.

EHR & SaaS Strategy

EHR & SaaS Strategy

EHR and healthcare-SaaS strategy from inside the role — we've led product portfolios at scale, not just consulted on them.

Capabilities

  • EHR vendor strategy (Epic, Cerner, Athenahealth, Allscripts, Veradigm)
  • Healthcare-SaaS product roadmap and prioritization
  • Multi-product portfolio strategy and platform decisions
  • Patient-facing and clinician-facing product surface design
  • Pricing, packaging, and GTM motion for healthcare-SaaS
  • Interoperability and FHIR-based integration strategy

Sample deliverables

  • EHR / platform vendor decision memo
  • Multi-year product roadmap and platform architecture
  • Product portfolio rationalization plan
  • Interoperability and FHIR strategy
  • Pricing and packaging refresh

Talk to us about EHR & SaaS Strategy →

AI Governance

AI Program Governance

AI in healthcare is regulated software in disguise. We govern it like it. SaMD-aware, clinical-decision-support aware, audit-ready.

Capabilities

  • AI program operating model and governance framework
  • Clinical decision-support governance (SaMD-aware)
  • AI risk in clinical workflows (bias, drift, oversight)
  • FDA, HIPAA, and state AI regulation readiness
  • Model risk management for healthcare AI (a financial-services crossover)
  • AI / vendor diligence in regulated healthcare environments

Sample deliverables

  • AI governance framework with named oversight committees
  • Clinical AI risk register and mitigation playbook
  • FDA / regulatory readiness gap assessment
  • Model validation and monitoring approach for clinical AI
  • AI vendor due-diligence playbook

Talk to us about AI Program Governance →

Patient Experience

Patient Experience / D2C

Patient-facing surfaces designed by someone who ran a 10M+ visit D2C product line. Not theory — lived experience.

Capabilities

  • Patient-facing product surface design (web, app, portal)
  • D2C healthcare go-to-market and conversion optimization
  • Patient journey and engagement program design
  • Identity, consent, and HIPAA-compliant patient data flows
  • Provider-patient digital communication strategy
  • Patient experience instrumentation and metrics

Sample deliverables

  • Patient-facing product strategy and roadmap
  • D2C funnel and conversion improvement plan
  • Patient identity and consent architecture
  • Engagement program design with measurable KPIs
  • Patient experience metrics framework

Talk to us about Patient Experience / D2C →

Where to go next

Program Management

EHR rollouts, clinical implementations, vendor integrations.

M&A Practice

Healthcare M&A and vendor consolidation, the way Geetanjali has lived it.

Geetanjali Arora

Healthcare Practice Lead. The person who actually does the work.

Ready to talk?

A practitioner takes the first call — not an SDR, not a chatbot. 60 minutes, no obligation.

Request a call team@officebeatllc.com