Healthcare & Life Sciences | DT Practice

Digital Transformation.

The parent practice for the healthcare vertical. Three sub-practices, one practitioner, three decades inside healthcare technology.

Geetanjali Arora leads the healthcare practice. Three decades integrating healthcare and technology, most recently as Principal, Digital Transformation at Pfizer, with prior portfolio leadership at BioReference Laboratories and SRS Health / Nextech. The Digital Transformation practice is the parent for healthcare: EHR and SaaS strategy, AI program governance, and patient experience. It's practitioner-led, the way the finance side is.

EHR & SaaS Strategy

EHR & SaaS Strategy

EHR and healthcare-SaaS strategy from inside the role. We've led product portfolios at scale, not just consulted on them.

Capabilities

  • EHR vendor strategy (Epic, Cerner, Athenahealth, Allscripts, Veradigm)
  • Healthcare-SaaS product roadmap and prioritization
  • Multi-product portfolio strategy and platform decisions
  • Patient-facing and clinician-facing product surface design
  • Pricing, packaging, and GTM motion for healthcare-SaaS
  • Interoperability and FHIR-based integration strategy

Sample deliverables

  • EHR / platform vendor decision memo
  • Multi-year product roadmap and platform architecture
  • Product portfolio rationalization plan
  • Interoperability and FHIR strategy
  • Pricing and packaging refresh

Talk to us about EHR & SaaS Strategy →

AI Governance

AI Program Governance

AI in healthcare is regulated software in disguise. We govern it like it. SaMD-aware, clinical-decision-support aware, audit-ready.

Capabilities

  • AI program operating model and governance framework
  • Clinical decision-support governance (SaMD-aware)
  • AI risk in clinical workflows (bias, drift, oversight)
  • FDA, HIPAA, and state AI regulation readiness
  • Model risk management for healthcare AI (a financial-services crossover)
  • AI / vendor diligence in regulated healthcare environments

Sample deliverables

  • AI governance framework with named oversight committees
  • Clinical AI risk register and mitigation playbook
  • FDA / regulatory readiness gap assessment
  • Model validation and monitoring approach for clinical AI
  • AI vendor due-diligence playbook

Talk to us about AI Program Governance →

Patient Experience

Patient Experience / D2C

Patient-facing surfaces designed by someone who ran a 10M+ visit D2C product line, built on lived experience, not theory.

Capabilities

  • Patient-facing product surface design (web, app, portal)
  • D2C healthcare go-to-market and conversion optimization
  • Patient journey and engagement program design
  • Identity, consent, and HIPAA-compliant patient data flows
  • Provider-patient digital communication strategy
  • Patient experience instrumentation and metrics

Sample deliverables

  • Patient-facing product strategy and roadmap
  • D2C funnel and conversion improvement plan
  • Patient identity and consent architecture
  • Engagement program design with measurable KPIs
  • Patient experience metrics framework

Talk to us about Patient Experience / D2C →

Where to go next

Program Management

EHR rollouts, clinical implementations, vendor integrations.

M&A Practice

Healthcare M&A and vendor consolidation, the way Geetanjali has lived it.

Geetanjali Arora

Healthcare Practice Lead. The person who actually does the work.

Ready to talk?

A practitioner takes the first call, never an SDR or a chatbot. 60 minutes, no obligation.

Request a call team@officebeatllc.com