Practice focus
Healthcare digital transformation, EHR & SaaS product strategy, AI program governance, patient experience product surfaces, and clinical-systems integration. Practitioner-led from inside the role.
Background
Three decades integrating healthcare and technology. Most recently Principal, Digital Transformation at Pfizer — enterprise-scale digital transformation inside a heavily regulated environment. Prior leadership at BioReference Laboratories (Sr. Director, Digital Solutions) and SRS Health / Nextech (Director, Product Portfolio).
Documented outcomes
- 10M+ D2C patient visits delivered through a patient-facing product line
- 96% client retention across multi-year healthcare-SaaS portfolios
- 20% year-over-year revenue growth in mid-cycle product portfolios
- 70% cost reduction through offshore-delivery models without quality regression
Frameworks & specializations
HIPAA · HL7 · FHIR · SaMD / regulated software · Clinical decision-support governance · AI risk in clinical workflows · Patient-experience product design · EHR vendor landscape (Epic, Cerner, Athenahealth, Allscripts).
How to engage
Geetanjali takes the first call on every healthcare-vertical engagement. As with the finance practice, no bait-and-switch — she leads the work.